Intention requires thought, includes care, gurantees initiative. As we continue to build our culture I'm trying identify summative words that encompass who we want to be as a brand and who I want to be as a team member. Our current phase will be interesting, a lot more vague, a lot "slower" but potentially can we achieve more by moving slower? Maybe not slower, more like operating with care, thought, and intitaive which I hope will mean creativity and true innovation.